Freebird’s World Burrito 2020
Lead designer that headed the marketing department in visualizing the Freebird's brand voice across all platforms including print, web and social. Contributed to our social media voice by collaborating and designing posts alongside the social media coordinator. Utilized art direction and photography skills to create fresh content for marketing purposes. Additionally, concepted and designed for menus, merchandise, OOH, direct mail and all additional marketing requests.
Masks were designed exclusively for Tribe members, employees, of Freebirds World Burrito during the pandemic to provide another option
2020 Cup Redesign
Assigned with redesigning the new cup graphics I wanted to focus on our new branding and translating it. I wrote copy and designed this mockup for our printer to reference when using my packaging files. Click to see the video our first round mockup.
2020 Promotion for Extreme Queso & Potatoes
Tasked with branding the test menu “extreme” options that were added to Freebirds menu to drive traffic during the pandemic I immediately thought of the toy commercials from the late 90’s and early 00’s.
The term “extreme” was used to promote several different products during this time frame. By definition the word extreme means “reaching a high or the highest degree; very great.” The products already being named extreme left me with the challenge of communicating this with eye catching creative.
Referencing my child hood memories and the patterns found on bowling alley carpets I created this design. While at Freebirds they were working on creating a brand standard guideline so I was able to also test out some new fonts and colors in this design. The original design including a pink but later being removed because of its reference to “Taco Cabana”.
2020 Promotion for Texas Brisket
Originally tasked with up cycling the previous year’s creative for the second annual Texas Brisket launch. I requested to rebrand the promotion to reflect a cleaner execution of the Texan classic.
Growing up on my grandmother’s cattle farm in southwestern Louisiana many of my days were spent in the pasture. The idea of a cattle brand and using it is to show ownership to other farmers if your cattle roam. Freebird’s as “Texas’ No. 1 Burrito” needed to brand Texas Brisket as their own and in turn let their Texas based customers feel a sense of ownership.
The branding reflects the effect a cattle brand with have if used on wood instead of cow hide. To evoke a smoky texture, smell of burnt wood chips and the sense of branding this burrito and taking ownership of being a beloved Texas brand.
Business Card Redesign
When tasked with designing our multi-purpose business cards I focused first a tackling the amount of information. The request was for the cards to have information regarding each person, catering and hr departments. Then I sourced a printer capable of foiling to add dimension and catch the eye of our prospective customers evoking a sense of “not normal”. Ultimately not this design was not chosen due to pricing.
Concept Design for the
“Lil Monsters” Promotions
Freebirds calls children that dine in “lil monsters” with the brand changing and the brand guidelines moving to become a little safer. They needed to create a new promotional look for Lil Monsters Eat Free Sundays as their older design used outdated fonts and creative.
Without losing the character or fun of the older designed I proposed we create a character using the essence of the previous design. This character would interact in our photography and take on the ideation of a “hangry” child before eating their Freebirds children’s meal.
